A boisterous, philosophical shaggy dog story for young children that follows a child´s hilarious, wildly inventive train of thought through all the things an apple might be if it is not, in fact, an apple. It encourages a questioning, challenging approach to the world around us.
When Apple´s mother returns after eleven years of absence, Apple feels whole again. She will have an answer to her burning question - why did you go? And she will have someone who understands what it means to be a teenager - unlike Nana. But just like the stormy Christmas Eve when she left, her mother´s homecoming is bitter sweet, and Apple wonders who is really looking after whom. It´s only when Apple meets someone more lost than she is, that she begins to see things as they really are. Like a brilliant hybrid of Cathy Cassidy and Jacqueline Wilson, Sarah Crossan entices you into her world, then tells a moving, perceptive and beautifully crafted, Carnegie Shortlisted story which has the power to make you laugh and cry. Shortlisted for The CILIP Carnegie Medal in 2015.
In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the ´DRI´ (Apple´s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year´s top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.