Steve Jobs ab 19.99 € als Taschenbuch: Apple Inc. Apple II series NeXT Pixar NeXT Computer Macintosh History of Apple Inc. Apple Inc. advertising 1984 Daniel Lyons Apple Special Events Jackling House Mona Simpson Triumph of the Nerds Reality distortion field. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales,
How does one $690 ad and a billboard that never ran generate $2.34 million in media buzz?How does a small SoHo party for freaks make the cover of The New York Times?How do you generate an entirely new liquor category without a drop of advertising?How can you create this kind of awareness without paying Google, Facebook, Apple, ABC, CBS, NBC or a pesky programmatic robot for it?Through buzz that brands and the art of advocacy!Listen about the process behind the brand-making machine USA Today called "one of a kind". Get an insider's perspective on generating awareness with earned, shared, and influencer media without paying for distribution. Listen to Awareness Without Advertising. 1. Language: English. Narrator: Ian Michael Bennet. Audio sample: http://samples.audible.de/bk/acx0/199960/bk_acx0_199960_sample.mp3. Digital audiobook in aax.
In this issue:"The Key to Oprah Winfrey's Success: Radical Focus": Oprah has figured out how to make time for the projects she cares about most. "Media, Tech, and Advertising to Snapchat: I Ain't Afraid of No Ghost": Inside Snapchat CEO Evan Spiegel's entertainment empire. "Failed JC Penney CEO Ron Johnson is Redeeming Himself with Enjoy": The former Apple retail guru was severely humbled after flaming out at JC Penney. Only a startup could save him. 1. Language: English. Narrator: Ken Borgers. Audio sample: http://samples.audible.de/pe/fast/151101/pe_fast_151101_sample.mp3. Digital audiobook in aax.
Simplicity is arguably the most potent weapon in business - attracting customers, motivating employees, helping companies to outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall's first book, Insanely Simple, was based on observations gained from 12 years working as Steve Jobs' advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was visible not just in Apple's products. You could see it in the way the company was organized and how it innovated, advertised, sold at retail, and provided customer service. In practice simplicity was Jobs' most powerful business weapon. It helped Apple distinguish its products and create entirely new product categories, and it put distance between Apple and its competitors. But while Apple is a terrific example of a company that has been propelled by the power of simplicity, it is hardly alone. Inspired by the ways Apple has benefited from the power of simplicity, Segall set out to find other companies that were traveling this path. He wanted to learn more about the thinking of their leaders. He felt that if he could chronicle the experiences of those who have successfully simplified, it would be an invaluable guide for everyone who would like to do the same. This book is the result of his journey into simplicity in companies around the world. Many of the "heroes of simplicity" profiled in this book are probably not on your list of usual suspects. Segall had conversations with over 40 men and women from a wide range of industries, in companies big and small, established and up and coming, famous and below the radar. Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. Each is unique, yet, as you'll find, ma 1. Language: English. Narrator: Ken Segall. Audio sample: http://samples.audible.de/bk/peng/002844/bk_peng_002844_sample.mp3. Digital audiobook in aax.
Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint. Packed with proven, repeatable management practices, the audiobook shows you how to establish a sound, simple brand platform while avoiding the needless complexity that has tripped up many promising companies. Author Larry Vincent presents cautionary tales from brands that have sputtered and failed, as well as instructive practices from brand giants such as Four Seasons, Apple, Google, Southwest Airlines, Flickr, and many others. With Brand Real you’ll learn how to connect the outward-facing elements of your brand logos, advertising, imagery, communications directly to the core elements of business strategy, and forge a powerful and lasting connection with your customers. 1. Language: English. Narrator: Joe Geoffrey. Audio sample: http://samples.audible.de/bk/gdan/000829/bk_gdan_000829_sample.mp3. Digital audiobook in aax.
Starring the cream of UK writer/performers and comedians over its lifetime, including Simon Pegg, Sue Perkins, Miranda Hart, Nick Frost, Bill Bailey and Armando Iannucci, this is the complete and utter award-winning silly panel game that's not about music, sport, advertising or hats. The show was written by the writers of Friday Night Armistice and Black Books and was described by The Guardian as “good enough to be the successor to I'm Sorry I Haven't a Clue". Plus bonus series King Stupid that launched the whole thing, starring Sue Perkins, Simon Pegg, Morwenna Banks and Peter Baynham, the brains behind I'm Alan Partridge and Sacha Baron-Cohen's cowriter. Hear them as they spend a whole series trying to decide which stall they'd like to see at a village fete and decide it's a toss-up between Paint the Face of a Child on a Tiger stall and a Get the Angry Bear Down from the Cross competition. Meanwhile, they'll be discussing such vital issues as how to beat crime and how to sip coffee through a sausage, and they'll also be pondering the question "if an apple a day keeps the doctor away, what does a watermelon a minute do?" 1. Language: English. Narrator: Simon Pegg, Sue Perkins, Miranda Hart, Nick Frost, Bill Bailey, Armando Iannucci, full cast, Morwenna Banks. Audio sample: http://samples.audible.de/bk/rhuk/003084/bk_rhuk_003084_sample.mp3. Digital audiobook in aax.
This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there. (Seth Godin) Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder. What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition? Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognize opportunities that create value, to develop products and services that people want, and to matter to your customers. 1. Language: English. Narrator: Bernadette Jiwa. Audio sample: http://samples.audible.de/bk/brll/006129/bk_brll_006129_sample.mp3. Digital audiobook in aax.
THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes Marketing Forever Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends. 1. Language: English. Narrator: Dave Mallow. Audio sample: http://samples.audible.de/bk/acx0/002827/bk_acx0_002827_sample.mp3. Digital audiobook in aax.
Summary of Hooked by Nir Eyal with Ryan Hoover. Includes analysis. Preview: Hooked is a book for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world - Facebook, Google, Apple, to name a few - all thrive on becoming an instinctive part of their target users' lives, triggering them to continue using the product without so much as a reminder. A habit is an action that is performed with little thought or conscious compulsion. If a person needs to overcome a major hurdle to complete the action, it's unlikely to become an ingrained habit. Please note: These are key takeaways and analysis of the book, and not the original book. Inside this Instaread summary of Hooked: Overview of the book Important people Key takeaways Analysis of key takeaways About the author With Instaread, you can get the key takeaways, summary, and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways, and analyze them for your convenience. 1. Language: English. Narrator: Dwight Equitz. Audio sample: http://samples.audible.de/bk/acx0/057222/bk_acx0_057222_sample.mp3. Digital audiobook in aax.